Proper Footy Talk: Premier League USA
Over 10 weeks, my Ad Campaigns team developed an integrated advertising campaign for Premier League USA focused on growing its American fan base. Built around the idea that football culture is more than just matchday, our campaign immersed U.S. audiences in the language, traditions, and experiences that shape you into being a ‘proper lad’.
This is proper footy talk.
Manifesto
Print Ad #1
Print Ad #2
Print Ads #3 & 4
Print Ad #5
Print Ads #6 & 7
Social Media - Tik Tok
Social Media - Youtube
Social Media - X
Merchandise
Merchandise
Duolingo Partnership
Duolingo Partnership - Proper Footy Talk Course
Duolingo Partnership - Social
Guinness Partnership - Bringing Footy Into Bars & Restaurants
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation
Full Campaign Presentation